Friday, April 27, 2012

Callaway Announces Tour Authentic Razr Fit Driver


Latest Version of Adjustable Driver Features Additional Hosel and OptiFit Weight Options

(CARLSBAD, Calif.) - Callaway Golf Company announced the May 4 availability of the Tour Authentic RAZR Fit Driver. This latest version of the award-winning RAZR Fit features an even greater level of adjustability in the hosel and additional movable weight offerings to dial in the center of gravity and ball flight characteristics, all with a sleek black PVD finish and striking green accents on the sole of the club head.

"The standard offering of our RAZR Fit driver brings straightforward adjustability to golfers who want to see noticeable changes in their ball flight by making simple changes to their driver set-up," said Alan Hocknell, Senior Vice President, Research & Development, Callaway Golf. "Now, with the release of this Tour Authentic version of the RAZR Fit, golfers who are looking for more detailed ball flight optimization can make smaller, incremental changes to their driver configuration and will have access to the same detailed adjustability options that tour professionals work with."

The RAZR Fit driver, which was named Editor's Choice on the Golf Digest Hot List and launched at retail with great success on February 17, features a straightforward adjustable "cog" that allows golfers to alter the face angle to three address positions: Open, Square and Closed. The new Tour Authentic version of the RAZR Fit driver takes that adjustability to another level, with an OptiFit Tour Hosel that features three sub-positions within the Square, Open, and Closed settings, totaling nine unique face angles to choose from. The OptiFit Tour Hosel is the same one used in the drivers of tour professionals like Phil Mickelson, Ernie Els and many others.

While the standard RAZR Fit driver comes with 12-gram and 2-gram OptiFit weights that can be moved from the heel and toe positions to promote a neutral or draw weighting, the Tour Authentic RAZR Fit driver offers a greater variety of OptiFit Tour Weights (2, 4, 6, 8, 10 and 12 grams), allowing golfers to shift the club head's center of gravity to more finely tune ball flight and trajectory. A further benefit of the OptiFit Tour Weights is the ability to additionally optimize the total weight and swing weight of the driver. Separate kits containing 4, 6, 8 and 10 gram weights are now available for purchase separately for golfers that already own the standard RAZR Fit driver, but would like more moveable weight options.

"By adding a second cog to the hosel and additional OptiFit Tour Weights, the Tour Authentic RAZR Fit driver will allow golfers the opportunity to dial in their desired ball flight and trajectory to the most precise level," Hocknell said. "With this enhanced versatility, the Tour Authentic RAZR Fit delivers on our goal of offering meaningful adjustability to better players in an easy-to-understand design."

The club head of the Tour Authentic RAZR Fit driver features a black Physical Vapor Deposition (PVD) Finish with green accents that match the Golf Pride New Decade grip and premium, magnetized head cover. The club comes with a Project X Black shaft-a Tour-level offering that delivers explosive power and optimized trajectory for maximum carry and roll.

The crown of the RAZR Fit and Tour Authentic RAZR Fit drivers is comprised of Forged Composite, an advanced carbon composite material that Callaway developed over several years in partnership with Automobili Lamborghini. Lighter, stronger, more precise than titanium (the material used in more than 90% of the current drivers in the market), Forged Composite allows Callaway engineers to save crucial weight and precisely control the thickness of the crown. These benefits give the drivers a lower center of gravity, lowering backspin to optimize distance.

Callaway's RAZR Fit and Tour Authentic RAZR Fit drivers also incorporate a proprietary innovation in aerodynamic shaping called Streamlined Surface Technology that addresses the complex variations in aerodynamic flow during a driver's entire downswing-from transition through impact. More than four years in the making, Streamlined Surface Technology has reduced RAZR Fit's energy loss due to drag by 14% (relative to its predecessor, the RAZR Hawk Driver), despite the addition of an adjustable hosel. This contributes to increased ball speed at impact, a critical element of driving distance. This aerodynamics technology is accompanied by the debut of the Company's new Speed FrameƄ Face Technology, which combines hyperbolic shaping of the clubface with precision thickness control to achieve a larger sweet spot. This new technology optimizes stress distribution and increases ball speeds across the face. Callaway engineers were also able to save weight by implementing this new face technology.

The Tour Authentic RAZR Fit driver will be available for all golfers for the new product introduction retail price of $499 (US).

For information regarding the RAZR Fit line of woods and other products, visit www.callawaygolf.com.

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