Tuesday, January 14, 2014

Wolsey Re-Launches Historic Sportsman Line of High-Performance Menswear

British Heritage Brand Founded in 1755 Targets Golf Market Opportunities, Appoints Johan Lindeberg and Wayne Webster to Key Positions

(LEICESTER, England) – Wolsey – one of the world’s oldest existing clothing brands and a pioneer of premium men’s apparel for sporting endeavors – announces the re-launch of its historic Sportsman line and appointment of Golf Brand Ambassador Johan Lindeberg.

Officially premiering at the 2014 PGA Merchandise Show (Booth 3253), Sportsman’s sophisticated modern garments use traditional British menswear colors in a clean and subtle manner. These combine with minimal and strong textual patterns to create a “less-is-more” aesthetic.

As Golf Brand Ambassador, Lindeberg – founder of the J.Lindeberg brand – will help support direction of the Sportsman line. He will be joined by industry veteran Wayne Webster, who has been named Golf Sales Director. Most recently Vice President of Sales at J.Lindeberg, Webster also held management positions at GlenGate Apparel and Nautica Golf.

“We’re continuing to evolve by creating a distinctive line that leverages our unrivalled heritage and incorporates leading-edge fabrics,” says Louis Wolcott, Global Golf Brand Director. “This heralds yet another exciting era for Wolsey.”

Showcasing a fit that is more middle ground than slim, the collection has a strong focus on breathable, waterproof and multi-layered outerwear, along with performance merino polo’s, base layers, knitwear and pants. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”

Throughout its history, Wolsey has been worn by historic explorers like Captain Robert Falcon Scott, Roald Amundsen and Sir Ernest Shackleton – and sporting greats such as World Golf Hall of Fame members Peter Allis and Tony Jacklin. Wolsey plans to recreate a team of inspiring pioneers that champion the company’s spirit of adventure and embody the brand aesthetic. Among the newest additions are European Tour players Robert Rock, Tom Lewis and James Heath.

For more information: www.Wolsey.com.

To schedule a PGA Merchandise Show appointment: wwebster@wolsey.com, 646.537.5608

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